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Services Marketing Services Marketing by Valarie Zeithaml,Mary Jo Bitner

Services Marketing

by Valarie Zeithaml,Mary Jo Bitner


ISBN 13: 9780071199148

Format: Paperback (624 pages)
Publisher: McGraw-Hill Education
Published: 01 Aug 2002
Other Format: Paperback

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Services Marketing (The McGraw-Hill Series in Marketing) Services Marketing (The McGraw-Hill Series in Marketing) by Valarie A. Zeithaml,Mary Jo Bitner

Services Marketing (The McGraw-Hill Series in Marketing)

by Valarie A. Zeithaml,Mary Jo Bitner


ISBN 13: 9780071148818

Format: Paperback (608 pages)
Publisher: McGraw-Hill Education (ISE Editions)
Published: 01 May 1996
Other Format: Paperback

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Services Marketing: 5th edition Services Marketing: 5th edition by Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler

Services Marketing: 5th edition

by Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler


ISBN 13: 9780071263931

Format: Paperback (768 pages)
Publisher: McGraw-Hill Education / Asia
Published: 01 Jul 2008
Other Format: Paperback

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Services Marketing: Integrating Customer Focus Across the Firm Services Marketing: Integrating Customer Focus Across the Firm by Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

Services Marketing: Integrating Customer Focus Across the Firm

by Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler


ISBN 13: 9780077131715

Format: Paperback (608 pages)
Publisher: McGraw-Hill Higher Education
Published: 01 May 2012

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Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm by Alan Wilson,Valarie A. Zeithaml,Mary Jo Bitner,Dwayne D. Gremler Associate Professor of Marketing

Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm

by Alan Wilson,Valarie A. Zeithaml,Mary Jo Bitner,Dwayne D. Gremler Associate Professor of Marketing


ISBN 13: 9781526847805

Format: Paperback (600 pages)
Publisher: McGraw Hill / Europe, Middle East & Africa
Published: 07 Oct 2020

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